Foxy Bingo first came to the attention of most people when it hired glamour model and celebrity Katie Price (who was more famously known as Jordan) to help them front their advertising campaign. This put Katie with their official mascot, an aristocratic fox named Foxy who has the uncanny ability to walk like a human being and has what can only described as a passion for purple suits.
The involvement of Katie Price alone was enough to raise the profile of Foxy Bingo considerably, but then the glamour model made a much more meaningful contribution to the deal by creating her own charity bingo room at the site. The idea here was simple: take 50% of the money raised from bingo ticket sales and give it to Katie’s favourite charities. This went down very well with players, who could now feel good about playing bingo for the benefit of other people as well as themselves.
Katie Price served Foxy Bingo well, but everything changes and eventually Foxy Bingo and the celebrity went their separate ways. Katie went on to form a relationship with Peter Andre, who she met on the show I’m A Celebrity Get Me Out Of Here and Foxy went on to pursue a career in television...
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